Its very important  that your clients / project/programme managers understand the need for M&E and what M&E can mean
and do for them, after all it should be the to the benefit for them.

These are some of the benefits your stakeholders should receive out of M&E:

Goal-orientation: setting clear goals and results provides targets for change, and opportunities to assess whether change has occurred.

Causality (or “results chain”): various inputs and activities leading logically to outputs, outcome...
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